In the fast-paced world of commercial development, project limitations often come down to a single, frustrating factor: the bill of materials. Have you ever had a groundbreaking product upgrade or a new project sitting on the shelf because the cost of components made it impossible to move forward?

In our latest video, we dive into how low-cost tactical navigation is changing that narrative for developers and engineers. While price is often the initial attraction that brings customers through the door, the real value lies in the ability to deliver high-quality results at that lower cost point. We have quickly proven that choosing an affordable solution doesn’t mean sacrificing performance.

The impact on the market has been significant. We have seen commercial partners take stalled projects off the shelf and embed our low-cost tactical navigation directly into their systems. By overcoming previous cost-of-goods limitations, these companies are going to market much faster—sometimes saving up to two years in development time. This acceleration allows businesses to drive toward revenue at a pace that was previously unreachable.

We are proud to hold a leadership position in the market, but we are even more proud of the trust we’ve built with our partners. Getting a customer is just the start; keeping them is what matters most. With a 99% repeat customer rate, it’s clear that once people experience the efficiency and savings of our technology, they keep coming back.

Watch the full video to see how you can stop letting material costs hold your projects back and start reaching the market sooner.

 

 

Video Transcript

0:00 Intro
0:26 Low-Cost Options

0:00 Intro

There’s no question. So if you look at the market right now, we’re in a market leadership position because of price. And there’s no question that when we get a customer coming through the door, the attraction is absolutely low cost. Can we actually do what we say we’re going to do for that low cost?

0:26 Low-Cost Options

So, we proved that pretty quickly. On the commercial side, we’ve had customers come to us and say, ‘We literally have a product upgrade or a new project that we’re working on where we were limited by our cost of goods or our bill of materials.’ And they were able to take that product or that project off the shelf, embed our low-cost tactical navigation in that system, and go to market with it, sometimes saving two years and driving to revenue faster.

But there’s just getting the customer is one thing. 99% of our customers are repeat customers. They buy from us again.